About Us

Tech Safari is tech media brand dedicated to telling Africa’s tech story in an authentic and engaging way.

Our journey began in 2020 when our founder, Caleb Maru, found himself at a crossroads in Addis Ababa.

While riding in a car with his driver Henok—a 23‑year‑old engineering graduate driving for RIDE, Ethiopia’s local ride‑hailing service—Caleb experienced a moment of profound clarity. Witnessing firsthand how technology was transforming lives and empowering everyday people, he realised that tech could be a massive force for positive change in Africa.

Inspired by that conversation and his own background in consulting on peace and security, Caleb took a leap of faith.

In September 2022, he embarked on a “Tech Safari” across Kenya, Rwanda, and Nigeria, sharing his discoveries and insights with a rapidly growing audience on LinkedIn.

The response was overwhelming—viral posts and an engaged community of founders, investors, and tech innovators emerged around his vision.

In just two short years, Tech Safari has grown into a trusted brand with over 30,000 subscribers, hosting global events—from the US and South Africa to Kenya and London—and achieving more than 12 million impressions.

‍Our mission is simple: to build a global, connected ecosystem that not only shares the best stories on African tech and business but also empowers the continent’s top companies to launch, scale, and expand.

At Tech Safari, we believe in the transformative power of entrepreneurship.

We trust that African innovators are best positioned to solve the continent’s most challenging problems, with technology as their ultimate force multiplier.

‍Welcome to the adventure—welcome to Tech Safari!